Using Facebook API has many advantages in the social media. Information ranging from simple photos to personalized apps, pages and games can be accessed using the Facebook API. Other, more technical, advantages to Facebook API are real-time updates, requests for certain actions, deleting unwanted pieces of pages accessing data from past dates. The main use for Facebook API is to piece together pieces of data in order to make the ideal Facebook page for a user. This includes having their pictures stored and updated, creating a comprehensible timeline of the user’s activities and keeping all updates relevant. Some features that are overlooked are the privacy and account security settings that keep all of the data within the account secure. All together, you are able to put together data in order to create apps that are suitable for a user.
A business could easily use the Facebook API on either their website or mobile applications. While compiling data about users, using Facebook API will allow the user to track the activity of their target audience. By being able to manipulate alerts and updates, the audience gains a deeper connection to the business. Because Facebook API is a simple graph that allows the user to build an app to their own design, a target audience can be reached.
Many businesses use the Facebook API for things like Connect With Facebook or Sign In With Facebook. This not only makes it easier for the new user, but also gives the business or website more exposure as their activity is shared with their friends.